A great way to bring awareness to what you do and generate loyalty is by capturing the emotion that’s created in your product and service.
It’s common for a lot of people to experience a level of joy or satisfaction when they make a purchase. It’s a moment of acquiring an item or purchasing something that is going to add value to our lives.
In some cases, the level of emotion is heightened as the product/service is more grandeur in scale such as a home, car or holiday.
No matter the size, we should always be looking to capture various emotions that our audience and customers can relate to. By celebrating these moments we can drive return business and attract new customers.
It’s a new car!
A great example of this is when a car dealer who delivers a new vehicle with the large bow, flowers, champagne or a cover to unveil. It dramatises and celebrates this big moment for the consumer.
Case study: Paul Traynor of Berry Mountain Cycles (episode 5 of the Self Starter podcast) takes a similar approach by taking photos of customers when they take delivery of their new bike. Its a special moment and by taking a photo and posting to social media, the business is celebrating with that customer. More importantly, its capturing that emotion that’s infectious and will be shared with others online.
Think outside the box
There are many other ways of capturing moments including documenting your own journey, giving your staff more opportunity to express their individual personalities, behind the scenes media, the placement of your products in everyday life, customer stories and lots more.
Have you had some success in capturing special moments that your customers have responded positively to? I’d love to hear some examples in the comments!