Livewire Studios Ulladulla has pioneered the space of performance and personal development in the Shoalhaven region by providing a variety of services based around owner K-m’s 25 years of professional experience in theatre performance.
Not limited to theatre alone, Livewire runs various workshops and services ranging from writing, poetry, puppetry, and improve to public speaking, a music and photography studio and plus more. In fact, the more skills and experience that K-m picks up in her travels, the more she shares this through the business to her students and clients.
Livewire’s customers are also varied, catering (but not limited) to individuals, families, schools, corporations, nursing homes and various professional fields.
After all, K-m believes in ‘creativity for everyone’.
Established in August 2017, Livewire Studios Ulladulla is still just getting started but has already firmly established itself in the local community through organic, hands-on growth. Driven in the early days by ad hoc workshops held in community halls, K-m slowly built a trust and following in the area which eventually lead to a successful launch of her business.
K-m has a great story and proves that despite experiencing adversity along the way, great things can happen if you stay patient and build towards your vision.
What did you get out of this episode? Here’s what I learnt;
1. Identifying a hole in the market – K-m was able to see that there was an opportunity where no other business was operating in the area that offered similar services to what she was hoping to provide. She could see that something was missing and took advantage of it. While this can be daunting as pioneering a space has a degree of diving in blind, the upside and opportunity can be great.
2. Critical nature of Facebook – K-m has taken advantage of the current opportunities of network building and business awareness through Facebook. While the social media landscape continues to change and we should never get too comfortable with one particular platform, K-m has seized the opportunity and is creating a large percentage of her business through the platform while she can. Awareness, engagement and business. Want some tips? Read my blog ‘Open The Curtain To Your Business with Social Media‘.
3. No local media support – This might be devastating to some and an indicator that maybe they aren’t on a good thing. Livewire has turned a negative into a positive by shifting focus to a more grass roots approach and engaging with the community with word of mouth, rather than be weighed down by those who might choose to not pay attention, for now.
4. Creating additional content and products – Filming their workshops and re-purposing their content for online courses. Using K-m’s approach of ‘nothing should ever be used once’, the business is able to get deep value out of every product and service they have created with a multitude of returns. How can we re-brand, re-hash, re-purpose content to give more people more value can create fantastic dividends.
5. Broadening the clientele possibilities – Livewire doesn’t just cater for those interested in performance, but professionals, schools, nursing homes, community groups and much more. Some might see this as the opposite of finding your niche, however I see this as maximising your niche and educating the wider community of how your niche can bring them value. Creativity!
Ulladulla – 227 Princes Highway, Ulladulla NSW 2539