Buying a home, especially your first one, can be a real daunting task. In fact, most advice you receive often comes from friends and family who only have their own experiences which are laced with anxiety and negativity. This can create a real daunting prospect for those who want to take the step toward owning a property and result in many never getting started.
Enter Mathew Heywood. Mathew has been cutting his teeth in the real estate game for the past several years, starting off as a junk mail dropper and gradually working his way up to helping an increasing number of people purchase their own home. Mat has a real drive for helping others and a focus on self improvement. This has lead him to make the decision to create a side hustle, where he could use his growing skill set and expertise to serve and help those who are looking for accessible and easily digestible information when it comes to buying property in Victoria.
The result of this is the launch of Buying Property Victoria. Mat is taking a concentrated effort on creating free resources and services via a website that’s as friction-less as possible. This is to meet the needs, educate and reassure prospective purchasers of any concerns that they may have when it comes to property.
Mat has been slowly building this business on the side and creating a wealth of content to set himself up for longer term success. This is not a business that is being created for immediate/short term game. Rather, Mat’s in it for the long term to build trust, loyalty and ultimately leverage to expand and grow into a profit generating business in the years to come. Mat is all about giving and has made the decision to ensure that value is given first before any plans of monetisation are considered. Mat wants to build trust and a reputation as a go to person when it comes to purchasing property. Just like property investment, Mat is investing in his business, being patient and playing the long game.
While it’s still early days, Mat’s enthusiasm already has him setting his sights for the future expansion of the business. In the years to come, Mat is hoping to expand into the other states and territories to service and provide support to people all across the country. Each part of the country has their own laws, policies and incentives for potential buyers, so while Mat does have grand plans, he is going to taking a steady approach to collect, digest, educate and broaden his network before taking those next big steps.
To learn more about Buying Property Victoria, head of to https://buyingpropertyvictoria.com.au and check out the show notes below.
What did you get out of this episode? Here’s what I learnt;
1. Junk mail drop – Being able to get outside and get some exercise done is always a real positive, but doing the dreaded junk mail drop also helped Mat see the real estate game from the ground up. It’s like the mail room equivalent of starting out in your corporate career. Mat progressed from junk mail to door knocking (equally as painful) and was able to use these un-glamorous experiences to get a better understanding of customers, their behaviours and preferences as well as the wider real estate field.
2. Identifying a pain point/problem – Almost all of us have to deal with real estate in one way or another in our lives. Whether it be buying property, leasing or selling, everyone seems to have a story and in a lot of cases, a bad one. There are so many common pain points when it comes to property and Mat was able to spend time identifying a lot of them, especially when it came to purchasing so that he focus in on delivering solutions to common problems. For this field, pain points are low hanging fruit however with a little bit of brainstorming, every industry, product and service has a level of dissatisfaction/pain that you can put focus on. If you can make people’s lives easier, then you’re on your way!
3. Trust is important – Trust can be a hard thing when it comes to high cost purchases. Money is still a taboo subject in a lot of families (especially older generations) and to be able to trust people with often the biggest purchase of your life is quite stressful. Mat is trying to break to stereotypes around real estate and the buying process by playing the long game to build real trust and loyalty. Mat’s doing this by proving continuous free content, giving transparency and no commitments or catches to use any of his services. He wants to have a reputation of trust and his focus is to give, give and give more with nothing in return. Mat knows that through trust building, he will be able to build and grow in the long term.
4. We’re live! – Matt spoke about testing out Facebook live for the first time with his inner circle of friends and family to talk about his business and field questions. A lot of social media apps come with a live video function and this can be a great way to engage with your customers to field questions, talk about deals/new products or even speak about a general topic that could info/help other people. It’s definitely a daunting thing to be in front of the camera in a real time environment, but it can be highly effective when building trust and loyalty with your audience.
Mathew is currently in Western Australian working in the mines to continue building Buying Property Victoria