Megan Sproats launched Cocoon Floatation 5 years ago, renting a local house out for business, purchasing some second hand tanks and slowly building connections with the small number of clients who were curious enough to try out this what at the time was an usual form of therapy.
A float tank, also known as a sensory deprivation tank, holds 10 inches of water and up to 350 kilograms of Epsom salts. Due to the high concentrate of salt, you instantly float which gives the feeling of weightlessness. There are a large number of physical and mental benefits of using a float tank, plus it is a really awesome experience.
Over the years, Megan has gradually built her business and shared her personality and passion with as many people as possible. In the last two years, the business has now been running out of a central site in the heart of Wollongong which has added increased visibility and allowed the business to hit that next level of professionalism.
Megan shared that first moment where she decided to pursue a life a purpose and create her own business, the growing pains along the way, the transition their current site and also where Megan plans to take the business into the future.
What did you get out of this episode? Here’s what I learnt;
1. Small wins can mean success – Megan reflected on that first day opening the new location in Wollongong where she was able to walk 10 minutes to work for the first time ever. While it might be a small thing for others, for Megan this was a real moment that confirmed the hard work which she had put in was paying off. Always search for those small wins along the way. There are many things we often glaze over which are actually the reasons why we take the path of self employment. Celebrate all wins and use them to define your own unique version of success.
2. Share the progress. Good for your audience, good for you – During the time when the new location was being built, Megan took her clients and wider community on a journey through the building of the new site. I personally remember following Megan and her circle of friends working day in day out to make a dream become a reality. When people can follow your journey, the can also celebrate your success with you. This can obviously help cultivate loyalty to you and your business but it is always good to bring others along for the ride to give you the boost you deserve.
3. Be liberated to blend your personality with your business – Megan is fantastic at social media and is able to blend her business operation with her own day to day life, passions and her unique story. For those who work for an employer, we can be hesitant to share or display our true passions and personality in fear that it might clash with the public image of the employer. This is one of the rewarding aspects of becoming self employed and creating something of your own. You are able to introduce yourself personally to your clients and wider audience with an unashamed and celebrated approach.
4. Business to business opportunities – Megan’s business is all about servicing the end customer however in recent times there has been an awareness of other businesses referring their clients to Cocoon for therapy treatment. The possibilities of creating additional lines of business in a B to B environment are plentiful. Referral program? Corporate benefit program? A point of difference for an employer looking to add value to their staff in the line of health and well being? The cogs are turning!
5. Feeling clouded in your own self employment journey? Maybe a float will help! – It’s all about taking a step back to re-calibrate, gather your thoughts, work through your worries or dream about those next big goals. Whether it be a walk through a peaceful area, some form of meditation or even a float tank, we all need that momentary break to mitigate those feelings of being overwhelmed. You are your most important asset, so take care of you!
Follow Cocoon Floatation via Main Website | Facebook | Instagram | Twitter |
Learn more – What is floating? Why float?
New to floating? Check out this cool PDF guide that Megan has put together. This is how you do it!
Location – 70 Kembla st (Cnr Market and Kembla st), Wollongong NSW 2500
