Remember when you day dreamed as a kid? Fantasising about your future and what you wanted to do with your life? For Trevor Williams, these dreams began as a 16 year old sketching out his ideal gym and through a number of twists and turns over the years, Trevor never let go of what he wanted. Incrementally he built his skills, experience and reputation to a point where he was able to launch Estr Gym, his very own gym in Broken Hill about 4 and a half years ago.
Like most of us, the path we take is never a straight or easy one. Trevor used his time between jobs and downtime from working in the mines to gradually work on building a community through personal training. He also worked for others in the fitness industry to gain experience and knowledge so that when he was ready to embark on his own, he had the tools and experience to do so.
As a personal trainer, Trevor was able to use his face to face relationships with his clients to build commitments and buy in for the launch of his gym. He has also used his experience as a personal trainer to continue to provide individual support to others not only in Broken Hill but to people in other locations through social media.
Fitness requires mindset and there are many parallels in business where your mental approach dictates your actions and returns. While the gym might scare you (it does for me!), Trevor’s story of working and creating his own business in an industry he loves is inspiration for anyone who is carving out their own unique path.
What did you get out of this episode? Here’s what I learnt;
1. Using every spare moment – Trevor had quite a hard slog working in the mines with several days on at the mining site, which was hours of travel away, and then several days at home. Trevor needed the income from the mining job but he used that downtime at home to build and grow his personal training business and community with every available moment he had.
2. Subscriptions and pre-orders – A great way to get some upfront funding for your venture or next phase of business is to offer a subscription or pre-order service. Trevor used a subscription model for both gym and personal training attendees to get upfront commitment for multiple sessions. These upfront payments not only helped secure much needed funds but also ensured that there was clientele stability in the future months of operation.
3. Content over Promo – For years it was thought that you had to simply do the hard sell before delivering people value. Trevor has learnt that content is king. By providing as much upfront content and value, he can build trust first, attract prospective customers and then later up-sell them with a training course or series of sessions.
4. It’s the energy that you put in – Trevor used a great analogy of power lifting. The results and success are determined by the energy you put in, whether that be physically, mentally or both. Remember, the more you put in, the more you get back.
Location – 349 Beryl Street, Broken Hill, NSW 2880